Designing brands that Connect · Inspire · Grow

Graphic DesignBrand IdentityAdvertisingCampaign PlanningMotion GraphicsVideo EditingSocial ContentUI DesignDigital & E-CommerceGenerative AI ContentSEO OptimisationPerformance MarketingEmail MarketingMarketing Analytics and CRM

RIF_DZN

Based

Dubai

Role

Senior Creative Designer

I’m Rifha, Dubai-based Senior Creative Designer with 14+ years of experience across branding, graphic design, motion, e-commerce, social media and UI.

I’ve spent my career turning ideas into visual experiences that help brands communicate clearly, look distinctive, and connect meaningfully with the people they want to reach.

My work has grown beyond making things look good. I’ve become increasingly interested in why people notice, engage, choose and remember, and how design can shape each of those moments.

That curiosity is now taking me deeper into strategy. I’m currently pursuing a Postgraduate Certificate in AI-Powered Digital Marketing and Communication, expanding into brand strategy, SEO, e-commerce, performance marketing, CRM and analytics.

For me, creativity and strategy aren’t separate disciplines. The best work happens when they strengthen each other.

Explore my Work and Behance.

Est. 2012

Company

Role

Years

Perfetto

Senior Creative Designer & Marketing

2024 – Present

Joi Gifts

Senior Creative Designer

2022 – 2024

InstaShop

Senior Graphic Designer

2022

Landmark Group

Multimedia Designer

2019 – 2022

Invertium

Graphic Designer

2018 – 2019

The Little Bauble Box

Designer and Social Media Marketing

2016 – 2018

Octaga Green Power and Sugar Co. Ltd.

Graphic Designer & Motion Graphics

2014 – 2016

Apothecary Remedies

Graphic Designer

2013 – 2014

InterManagement Manpower Services

Graphic Designer

2012 – 2013

Selected works

See all work

Café Royal — Swiss Coffee

Brand Experience & Market Launch

UAE

CoffeeB — No Capsule System

Brand Experience & Market Launch

UAE

Nina’s Marie-Antoinette — Tea of Versailles

Brand Experience & Social

UAE

What I do

Brand & Visual Identity

Distinctive visual systems that give brands a clear, recognisable presence.

Graphic Design

Brand Identity

Visual Identity

Art Direction

Digital & E-commerce

Experiences where brand, usability and commercial thinking work together.

UI Design

E-commerce

Responsive Layout

Landing Pages

Motion Design

Campaigns & Motion

Ideas turned into communication built to capture attention and stay memorable.

Advertising

Campaign Creative

Motion Graphics

Social Content

Video Editing

AI & Creative Exploration

Emerging tools used to develop, visualise and bring ideas to life, faster.

AI Image & Video

Prompt

Concept Development

Digital Marketing

Campaigns, search and retention planned around data, so the creative reaches the right people and keeps them coming back.

SEO Optimisation

Performance Marketing

Retention Marketing

Marketing Analytics and Strategy

My creative dump.

Where the ideas from my small world get a chance to shine in the bigger world.

Playground

Glass Form Study

Personal exploration · 3D & AI

2026

Pixels, motion & magic

A curated stack of tools that helps me design, animate, edit, and bring visual experiences to life.

Design & motion

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Adobe Premiere Pro

Adobe InDesign

Adobe Express

Adobe Lightroom

Interface & presentation

Figma Design

Figma Slides

Figma Motion

Generative AI

Higgsfield Cinema Studio

Higgsfield Marketing Studio

Claude

ChatGPT

Midjourney

Adobe Firefly

Kling AI

Seedance AI

Values

Creative Experience

Engaging Visual Storytelling

Strategic Creative Thinking

Multi-channel Design Expertise

Marketing-focused Creativity

Let’s talk